BlackBerry business to concentrate on enterprise customers, arguing that it can be enhancing business support in preference to slashing smartphones for most of the people.??We remain committed to all of our Customers (consumer & enterprise) and are enhancing our support/solutions for enterprise? RIM?s MD of world sales and regional marketing Patrick Spence said today,??[our] goal is to assist our enterprise customers capitalise [sic] at the opportunities presented by consumerization while minimizing risks.?
The financial situation at RIM is definitely dire presently. The Canadian company announced a depressing $125m loss in Q4, prompting a spree of executive lay-offs?and co-founder Jim Balsillie resigning from the RIM board.
However, comments by RIM CEO Thorsten Heins that the corporate will require ?substantial change? that allows you to right itself, and the concession that ?we will?t do everything ourselves but we can do what we?re good at? caused suggestions that BlackBerry would abandon the patron market to iOS and Android. That, RIM spokespeople now say, is unquestionably not the case.
?We aren?t exiting the shopper market or withdrawing from any battles? Spence insisted this morning, ?we are enhancing our solutions for enterprise.?
Exactly what those enhancements will include is still seen, with RIM waiting on BlackBerry 10?later in 2012 for its phone and tablet turnaround. Heins comments at the company?s strategy were relatively vague, promising only to ?drive greater operational performance through a?variety of initiatives including increased management accountability and process discipline? together with undertaking ?a comprehensive review of strategic opportunities including partnerships and joint ventures,?licensing, and alternative ways to leverage RIM?s assets and maximize value for our stakeholders.?
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